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Proactive Innovation /
Change / Action
The term "proactive"
refers to the practice of acting in anticipation of
future challenges, problems, needs, or any other
significant changes, rather than just reacting to
them as they occur.
Proactivity involves taking initiative to implement
positive changes before they become necessary.
Proactive and Reactive are natural partners. The
most famous example is the harmony of two universal
forces of Yin and Yang: Yang is creative and
proactive, Yin is reactive and adaptive.
Proactive innovation refers to the approach of
creating new desires and satisfying them..
Proactive Innovation strategy can focus on various
types of innovations such as harmony innovation,
business innovation, value innovation, platform
innovation, radical innovation, and incremental
innovation.
Harmony of Proactive Yang and Adaptive Yin
Strategies
It involves creating and leading changes and
innovation proactively ahead of competitors rather
than merely responding to them as followers. It also
involves continuously assessing and enhancing
customer experiences, pathways, and journeys while
anticipating future needs and opportunities in the
market.
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Proactive Innovation
Proactive innovation is about disrupting markets
and creating new customer desires and market niches
before others do.
Reactive Innovation
Reactive innovation is
about catching up with proactive innovators by
inventing and developing modifications.
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