Glossary Achievement   Objectives   Best Articles Success Guru       An objective is a specific step, a milestone, which enables you to accomplish a goal. Setting right objectives is critical for effective performance management. Corporate intents such as higher profits, shareholder value, and customer satisfaction are not objectives because they don't tell managers what to do. Objectives must specify priorities and focus. They must map the journey ahead towards better solutions.     PowerPoints for Teachers: Success Guru     The first step in planning is defining objectives – the result expected by the end of the planning period.  >>> SMART Objectives are Specific Measurable − that can quantify the results Achievable Relevant Time bounded − are governed by deadlines   Developing a Shared Vision Strategic Intent Civilizational Breakthrough Stretch Goals Management by Objectives (MBO) Setting Objectives Milestone Chart      Coaching by Example Innompic Games Civilizational Breakthrough Global Impact for Centuries Ahead Solution to 7 Global Challenges Trend Setter Strategic Intent Setting Big Challenges