In online marketing, a landing page is a single web page that appears in response to clicking on a search engine optimized search result, backlink, marketing promotion, marketing email or an online advertisement.

The landing page is a logical extension of the advertisement, search result or link. It will usually display an action-prompting content or a directed sales copy.

  

 
 

The general goal of a landing page is to convert site visitors into sales or leads. If the goal is to obtain a lead, the landing page will include some method for the visitor to get into contact with the company. If a sale is required, the landing page will usually have a link for the visitor to click, which will then send them to a shopping cart or a checkout area.

 

 
 

There are two types of landing pages: reference and transactional.

A reference landing page presents information that is relevant to the visitor. The idea is to surround the visitor with information about the targeted product to convince him to take action and get captured.

The purpose of the transactional landing page is to persuade a visitor to take action by completing a transaction. The goal is to capture as much information about the visitor as possible. The ultimate goal is to convert the visitor into a customer.

  

Social Media Marketing (SMM)

Introduction

7 Mantras

10 Tips

2030 Forecast

Write Great Stories

Love to be 'Liked'

Get Indexed Fast

 		 

 
 

Landing pages often contain clear, concise action-oriented headlines. A good landing page explains the product offer in a clear manner and places visual emphasis on the value of the product or service presented.

The actions that a visitor takes on a landing page is what determines an advertiser's conversion rate and the success of an advertisement.

  

 
   

Publish a Guest Post at this website

 

  

 
 

Landing pages are often linked to social media, e-mail campaigns, search engine marketing campaigns, high quality articles or "affiliate account" in order to enhance the effectiveness of the advertisements.

 

Internet Marketing Strategies

Guest Posts