Glossary: Master Keys

 

  

 
   

"Midas Touch"

 

  

 
 

In Greek myth, King Midas turned anything he touched to gold.

The metaphor 'Midas touch' refers to the ability to make everything that a person is involved with very successful.

In business, people are said to have developed the "Midas touch" is they make big money from every project or venture they are a part of.

  

 
   

Examples

 

  

 
 

Copywriting: The 'Midas touch' differentiate a great copywriter from a mediocre one. Sites that work with effective copywriters for content marketing and guest-post marketing see their traffic and revenues increase regularly.

  

Copywriting

Impactful Written Pitch

Right Words

  

 
 

HUMANITY Games: In the name of HUMANITY Games, 'HUMANITY' is an acronym where 'M' stands for 'Mastery', 'Mind', and 'Midas Touch'.

  

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