The mission of the company is to enrich society  >>>

Company’s vision must be driven by the aspirations of its customers

In the long run, the public opinion is right

Don’t sell customers goods that they are attracted to; sell them goods that will benefit them  >>>

Treat your products like your children

Any waste will increase the price of the product

Stick to fair prices

After-sales service is more important than assistance before sales; it is through such service that one gets permanent customers  >>>

Use complaints to strengthen ties with your customer

To be out-of-stock is due to carelessness; if this happens, apologize to your customers, and deliver the goods as soon as you can