Innovation A-Z/360

DOs and DON'Ts of a Successful Innovator

Peter
Drucker

Analyze the opportunities

Go out to look, to ask, to listen

Keep it simple, keep it focused

Start small – try to do one specific thing

Think big – aim at market leadership

Don't try to be too clever

Don't diversify, don't splinter, don't try to do too many things at once

Don't undershoot, or you will simply create an opportunity for competition

Don't try to innovate for the future

For in-company ventures in an established business, insulate the new venture from the main business.

Peter
Drucker