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8/30 First-Impression Challenge
The highly important first
impression is created within 30
seconds and lasts. The challenge
is how to keep your prospects'
attention for 30 seconds. In
today's modern digital
overcommunicated economy,
humans have a very short
attention span – around 8
seconds on an average.
So, this is the today's 8/30
first-impression challenge: how
to design and deliver the first
8 seconds of your 30-second
first-impression show to get
your prospects curious and
willing to watch the entire
show.
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