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Many
small businesses are
scrambling to figure out what their best course of action is.
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For some, the answer to that question
will be to clam-up and funnel all resources into surviving. For
others, it will be to try to capitalize through aggressive
marketing.
If you're in the latter camp, you may
be wondering what digital marketing trends are worth chasing to
maximize your return on investment. While there are a lot of good
places to invest your marketing dollars, if efficiency is a core
consideration, we think the following three avenues are most worth
your attention. |
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1. Chatbots
Chatbots are by no means new
but have picked up considerable steam through the end of last year.
What makes chatbots so great is that they embody all of the best
qualities of automation technology.
First off, they work without you
needing to manage them. All they require is initial set-up and
they're off to the races. Second, they can be incredibly helpful to
your customers.
There are two forms of chatbots that
we see in the marketplace today. One is a chatbot that natively
analyzes language to come up with responses while the other relies
on you scripting reactions to common requests.
People are moving towards hybrid bots
that require some scripting but are smart enough to read between the
lines of customer requests so keep an eye out for such tools when
weighing options.
2. Video Marketing
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Video marketing as a digital
marketing trends pick?!
Yes and no!
Yes, video marketing isn't new on the
scene and started picking up serious momentum some time ago.
However, with people watching more hours of video than ever online,
video is still one of the best communicators your business can
partner with to get its message out. |
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Another wonderful thing about video is
that just about anybody can do it! You can shoot simple videos on
your HD phone which can come off as professional. You can even use
animation software to create spectacular videos that require no
preexisting animation expertise.
3. Influencer-Supported Initiatives
For better or for worst, digital
influencers are still a thing in now and their endorsement is
usually for sale. If there's an influencer that's hot right now
who's popular with your target market, pay their fee and have them
push your product.
The results could be staggering.
Digital Marketing Trends Are
Worth Your Investment
As we noted, we're living in a time
where entrepreneurs are unsure if investing in marketing is the
right road to go down. Remember, recession creates dramatic success
for several companies that are willing to
think outside the box.
We hope that inspires you to keep
pushing your business forward even as the world looks to dial back.
Are you curious to learn about more
about digital marketing trends and other
winning business
strategies? If you are, browse the newest content we have up in our
entrepreneurial-focused publication.
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