The Project Manager's MBA

Dennis J. Cohen, Robert J. Graham

If the authors are correct, the Project Manager's maxim of
"Make it fast. Make it good. Make it cheap.,"
is in the process of being replaced
"Make it Economically Viable."

Classic Project Management

 3 Functions  ●  4 Phases

Project Planning

Strategic Project Management

SPM vs. Conventional PM

Innovation Project Management

Radical Project Management

Achieve MUCH MORE!

A Most Helpful Customer Review

New Responsibilities for the Project Manager

By: Craig L. Howe (Darien, CT United States)

Future project managers' success will be graded by their contributions to the enterprise's economic value than their completing a project on time, within budget.

The authors argue project managers will function as entrepreneurs or CEOs, assuming responsibility for the ultimate success of their projects.

→ Business Synergies Approach to Project Management

In the business that means they will be responsible for producing a level of customer satisfaction high enough to produce sales generating enough cash flow to cover project and operating expenses, make a profit and pay back the cost of capital used to produce the product. Only at this point will the project produce enough economic value to enhance shareholder value.

To accomplish this, project managers will require new skills, especially intrapreneurial.

They will rely not only on traditionally operational skills, but also knowledge of the enterprise's:

1. Accounting and Finance

2. Organizational strategy

3. Marketing and value proposition

4. Human Relations

5. Internal Processes.

This will require, the authors say, a radical change in the measurement and control systems of most organizations.

For project managers to act as CEOs, they will have to be treated as CEOs. They will have to be judged not only by detailed assessments of their project outcomes, durations and costs but by new metrics based on increases in shareholder or stakeholder value.  >>>