Deep-meaning Logo / Deep-sense Logo

The meaning behind a logo informs the audience of what the brand is all about.

Many well-known logos incorporate hidden meanings, going beyond simple brand identification. These concealed elements add depth and complexity, often reflecting the brand's values, history, or the product's core attributes. Examples include hidden images or symbols within the design. These subtle details can enhance brand memorability and create a more engaging experience for the viewer, demonstrating the designer's thoughtfulness and the brand's strategic vision. Examining these logos reveals the power of visual storytelling and the careful consideration that goes into impactful branding.

Examples:

Amazon is a powerhouse when it comes to online shopping, and their logo reflects that. The yellow arrow in their logo starts at the letter ‘a’ and ends at the letter ‘z’, implying that they sell everything from a to z. The arrow also represents a smile, with the arrowhead being a stylized dimple or smile line. The smile indicates the happiness people feel when they shop with Amazon.

Baskin Robbins is known for its seemingly limitless flavors of ice cream (31, if we’re being exact). That famous number is hidden in the ‘B’ and the ‘R’ of their logo, acting as the curve of the ‘B’ and the stem of the ‘R’. The logo represents fun and energy, much like how you’ll feel during (and after) eating their ice cream.'

Sony Vaio, aka Visual Audio Intelligent Organizer, is known worldwide for integration of both analog and digital technologies in its products. The letters ‘va’ are made to look like an analog wave, while the ‘io’ resemble the numbers 1 and 0, representing a digital signal or binary code.

LG is recognized worldwide, and most people recognize the ‘L’ and ‘G’ in the logo mark. These letters actually help to create a face. The ‘L’ makes the nose and the ‘G’ makes up the rest of the face. This gives the brand a human element, and makes it more inviting and approachable.
 

Logo with deep sense of UTM