Value Innovation in the Digital
Economy
How and where companies should
compete is rapidly changing in
today's rapidly changing digital
economy.
Businesses must
re-think
how best to
innovate and deliver
value to customers.
Market leaders design and
implement
proactive futuring
strategies that help them
stand out from their
competition.
Innovative
value propositions can create
distinct competitive advantages
and drive growth.
At the heart
of new approaches to value
innovation are
user engagement,
social media strategies, deeper
customer insight,
customer experience management (CXM),
and
digital marketing.
