Business Success

Advices by Our Partners

  

Tag Logo and SEO:
5 SEO Tips to Increase Visibility

  

Name

Logo

Differentiation

    

 

Google processes over 40,000 searches per second.

With numbers like that, your SEO efforts need to be pulling their weight. One of the most important aspects of your business is your logo – it signposts your company, builds brand recognition, and even drives customer loyalty.

But did you know it can be a valuable SEO tool as well? HTML tag logos to alt text, everything counts. So how exactly can you optimize your logo for SEO?

Here are five tips to SEO optimize your logo heading.

 

 
 

Make it Scalable

There are over 4.5 billion mobile phone users worldwide. That's almost 60% of the world's population. Numbers like that make accommodating phone users not just a nice-to-have, it's essential for your business' success.

With this in mind, you should make sure your logo design is scalable. This means it should be easy to size and view on both desktop and mobile devices.
Logos that are too intricate or busy should be avoided, lest the detail gets lost at smaller resolutions. If in doubt, make use of logo templates like those found at Adobe Spark's free logo designer.

You should also ensure you're using the right file type—preferably a vector—to ensure your logo looks clean and crisp no matter the size of the screen it's viewed on.

 

 
 

Optimize the File Name

Google crawls everything on a page. This includes the file name of an image. When saving your file, you should be mindful of this.

Ensure the name of your business is included front and center in the file name of your logo. You can also use a few related keywords to further optimize it. Just ensure you don't go overboard; keyword stuffing is out of favor with Google and can cause your site to be penalized.

Optimize the Alt Text

Image and video content should always include alt text. Alt-text is alternative text that describes the content of the media file. It benefits screen readers used by disabled people but has the added benefit of boosting your SEO as well.

When uploading your logo file, always make sure to include alt text. You should also ensure that the alt text is optimized for your business-specific keywords. Just make sure not to slip into keyword stuffing. Your alt text should be clear, relevant, and readable, first and foremost.

Use Schema.org Markup

Schema.org is HTML Organization markup intended to signpost specific content for Google and other search engines. You can essentially tell search engines specifically how you want your content to be represented in SERPs.

Schema.org is simple to implement. You simply add specific values as metadata to the relevant HTML tags. To signpost a logo, for example, you'd add the item prop markup to your logo's HTML image tag.

 

 
 

Properly Tag Logos

The introduction of HTML5 came with a lot of benefits. One of them was the ability to better understand markup semantically. Semantic markup essentially tells search engines how to understand the content of your page in context.

All your code should be semantic, and that includes your logo. The use of "header" and "h1" tags should be a given. You should also ensure any navigation elements are given the same treatment.

Optimize Your Logo Today

SEO optimization should extend to every aspect of your business, including your logo. From tag logos to optimizing your file name, now you know everything there is to know about optimizing your logo for SEO.

Want to learn more about business success? Check out our e-coaching services today and see how we can help you.