① Always look for entrepreneurial opportunities and new places where you can make a difference and achieve exponential growth.

BE MAD

Stand Out from your competition

I would rather have people think we're confused than let our competitors know what we're going to do.

Larry Page

Google

② Try to anticipate needs not yet articulated by your audience, and meet them with products and services that set new standards.

Google's 9 Notions of Innovation

Why Google+ Failed

③ Formulate core principles to guide your actions and tackle new challenges as you keep looking towards the future.

Google's 10 Guiding Principles

I do think there is an important artistic component in what we do. As a technology company I've tried to really stress that.

Larry Page

Google

④ Keep pushing the limits of existing technology to provide better, more accurate and easier-to-use products and services.

Relentless Approach to Innovation in Silicon Valley

⑤ Innovate to keep making your services faster, not just better, because your audience’s time is increasingly precious.

Customer Experience Management

⑥ Build a customer-centered company. Begin and end your innovation process with the customer. Give users what they want, when they want it and the way they like it. Provide something simple to use and easy to love. Facilitate collective entrepreneurship – allow a diverse group of people to share the risks and the rewards associated with the discovery and exploitation of new business opportunities. The money will follow.

Google's 10 Golden Rules

Attributes of Effective Innovation in Silicon Valley

Empower Cross-functional Teams

Gain Sharing

We have a mantra: don’t be evil, which is to do the best things we know how for our users, for our customers, for everyone.

Larry Page

Google

⑦ Be a business model innovator. Do radically new things in radically new ways. Build a diverse multifaceted team; facilitate cross-pollination of ideas and cross-functional collaboration.

Radical Innovation

Cross-functional Innovation Teams

⑨ Launch innovations early and often in small beta tests. Give people a vision, rules about how to get there and deadlines. Have something working at the end of the day, then beta test, refine and improve it the next day. Learn what the market wants, iterate and make it great before releasing new features widely.

Ask Learning SWOT Questions

Customer Feedback

Turn Problems to Opportunities