Glossary Business Design   Glossary of Business Terms Brand Attributes   Master Keys KoRe Concepts     Brand Attributes represent the essence of the brand and portray a company's brand characteristics. This set of characteristics signifies the basic nature of a brand and differentiates the company from its competitors in the eyes of customers       Two Types of Brand Attributes There are hard and soft brand attributes that forms the basis for a strong brand,  brand appeal, differentiation strategies, and strategic brand management.     Hard Brand Attributes are tangible features that are developed through texts, images, sounds, and videos. Name of the company, its vision, logo, slogan, taglines, value mantra, branded signs, images, gestures, music, songs, chants, and color combinations are examples of hard brand attributes.     Soft brand attributes are intangible features that are developed through design and implementation of differentiated value creation strategies.   Brand Ambassador Word-of-Mouth Marketing   Coaching by Example Brand Attributes of Innompic Games VadiK Inventor Author Founder     The brand name 'Innompic' means synergy of three things: ① Word-changing innovators and innovations ② Outstanding entrepreneurial creativity 360 ③ Super-effective implementation A-to-Z/360       Innompic Planet of Loving Creators   Civilizational Breakthrough Radical Mega-Innovation Trend Setter  ▪  IG Differentiated Systemic Innovation ▪ Value Innovation Ecosystem  ▪  e-Innompics Innompic Games 'Bricks for BRICS'     Launched in 2017,  annual World Innompic Games engaged excited participants from all continents quickly. Global, regional, national,  industry-specific, and corporate Innompic Games are conducted both on-site and virtually.   Brand Appeal  ▪  Advantages of Strong Brands  ▪  Brand Enhancement Personal Brand  →  Example of a Personal Brand Differentiation Strategy  →  4 Steps  ▪  Examples of Differentiation