Word-of-mouth marketing (WoM
Marketing)
happens when consumers talk
positively about a company's product or service to others with whom they
have
trusted relationships.
WoM Marketing vs. WoM References
Word-of-mouth marketing differs from
natural word-of-mouth references to
company's products or services in two
ways.
① Inspires action. WoM
marketing promotes outstanding customer
/
user experience and encourages
prospects to take action to to explore
it.
② Persistent. WoM marketing does
not stop at the first interaction; it
leads to follow-on interactions, if
necessary.
The Word of Mouth Marketing
Association (WOMMA) crafted a code of ethics for the industry.
The best word-of-mouth marketing strategies are "credible,
social, repeatable, measurable, and respectful".
