High-profile companies
and experts attract customers and clients like magnets.
If you wish to be
different and
better and to become
magnetic to your chosen target market,
develop your core
marketing message and build your credible
brand
around it.
TRAC of Credibility Marketing
Trustworthy, Relevant, Appreciated, Competent
Be trustworthy.
Telling
people about your
customer focus or
corporate
values is easy, but when you tell
them the story of how you learned those values and tied them to your
customer-focused actions, you increase your credibility. And most
importantly, deliver on your promise.
Be relevant. Don't talk about
your products, talk about concerns and
problems
of your target audience. As credibility relies on communication, use
content marketing, write and publish content that is relevant to
your target audience and uses slang they relate to.
Be competent. Don't duplicate
others, provide generic and valuable information and advice. Start
by describing the
problems your prospects face, then offer an
attractive solution.