DIFFERENTIATION STRATEGY: Definition, What Is Differentiation? How To Develop a Differentiation Strategy and Distinguish Your Brand. Marketing Strategies.

Just being excellent is not enough.

You must also be remarkable and rememberable.

Differentiation is about setting your company, product, or service apart. It distinguishes your brand from all others.

Your differentiation strategy is an integrated set of action designed to produce or deliver goods or services that customers perceive as being different in ways that are important to them. It calls for you to sell nonstandardized products to customers with unique needs.

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Why and How To Differentiate

Differentiation is the key to successful marketing, competing, and building your sustainable competitive advantage. A superior product or service means nothing without a way of somehow letting your prospective customers know about it.

Your differentness can be any customer benefit that separates you from your competitors. You must find that difference and communicate it to your customer.