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Relying too much on proof
distracts you from the real
mission – which is emotional
connection. |
Set Godin |
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New
Marketing
Rainbow
The role of Emotional Marketing
is increasing.
The old way of marketing and
advertising to purely sell is no
longer as effective. A shift
from information age to
recommendation age, from
conveying information to
transferring emotions within a
context of delivering
information made emotional
marketing a key element of
customer-winning strategies.
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"Thank you for making a positive
difference in my life."
~ Mike Hopley, Canada
"It is boosting my creativity!"
~ Udaysinh Patil, India
"It produces a 'bomb effect'!"
~ Mikael Henzler, Germany |
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Emfographics
I
invented and use Emfographics
(emotional infographics) to
boost emotion-powered education
and marketing within my KoRe
e-Coach and elsewhere.
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Focus your emotional-marketing
strategy on various
emotional drives: what
people want to be; what people
want to do; and what people want
to gain.
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Emotional marketing works faster and
better than rational marketing that focuses on product attributes.
Your prospects may forget the specification of your product, but
they will never forget how you made them feel. |
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If you
leave out the
emotional content, you may have
the best specifications in the world
but people may not buy your product.
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Tom Kelley
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Your
ad copy must trigger emotions that will inspire your prospects
to buy your product. The stronger the emotional reaction, the more
likely your prospects will buy. People often buy automatically on
impulse when they become emotionally attached to a product. |
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Selling is a
Transfer of Emotions
When you speak, make your
listeners sense how strongly you believe in what you're
saying. If you want people to give you their undivided
attention, they must hear and see in you an unwavering
commitment to your message. |
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Marketing
Empathetic Marketing
Emotions Determine Everything |
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Do you want people to relate to your firm as a
‘human being’, not just another company? If yes, then your company must create a
character You should be not just a solution provider, but a friend.
Your advertising messages should look towards on how to touch the hearts of
the consumers and businesses. |
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Content Marketing
Use impactful metaphors, images, and videos in your
content-marketing creations to inspire desired emotions in your target
audience.
Social Media Marketing (SMM)
For social media marketing, you must have an engaging short
marketing message that contains emotional content and can be repeated
over and over.
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Let
your passion show and increase the impact of your
message!
Believe in the importance of your subject
and
be passionate about it!
People feel
compelled to listen to passionate presenters and
cannot help but give them their undivided
attention. |
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Highlight the Emotional Satisfaction Your
Clients Will Get
→
Sell
Benefits
Your
marketing strategies depend on pleasing
other people and
→
solving their problems. No matter what your business is, if you are
serving people, you must
empathize with them. You need to be able to tap into the emotions that motivate
them. Describe emotional gratification do your clients get from your
services.
Example:
Your clients feel "joy"; a
sense of "pride" because they own something remarkable or have improved
skills; "confidence" that they
will do a great job; "relief" that they
will more easily meet some challenging requirement; etc. |
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Use the Right Colors in Your Promotional
Materials
Colors are strong emotional
→
differentiator. According to the University of
Loyola, Maryland, color increases brand recognition by a whopping
80%.
In addition, colors generate emotional reactions
→
subconsciously...
More
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Make Your Customers Laugh
Why would people want buy from you if they
don't enjoy
doing so? Making what you have to sell
fun to buy is simply
taking the whole process one step further. "If you can make your customers
laugh, and excite them with your vision of what life can be, they are not
going to walk into your outlets, but run into them. Running a
successful business should be fun for you, and there's every reason why you
should be able to communicate that sense of fun to your customers.
Certainly, if you aren't having fun, you probably aren't running a
successful business," say James Essinger and Helen Wylie, the authors of
The Seven Deadly Skills of
Competing.
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White Marketing
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References:
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The 22 Immutable Laws of
Marketing, Al Ries, Jack Trout and Paul Temporal
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"The Seven Deadly Skills of Competing", James Essinger & Helen
Wylie
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"Get Clear About Your Core Marketing Message,"
Martha Carnahan
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Branding in Asia, Paul Temporal
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"Developing a Culture for Diversity", Chris Speechley and Ruth Wheatley
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