Financial Success Types of investments   Warren Buffett's 4+4 Investment Criteria Warren Buffet           "Our goal is to find an outstanding business at a sensible price, not a mediocre business at a bargain price."     How To Identify an Outstanding Company       4 Non-financial Investment Criteria It is simple and understandable. It has sustainable competitive advantage.  >>> It has a consistent operating history. It has favorable long-term prospects.     6Ws of Corporate Growth  ▪  7 Routes To High Profits  ▪  Revenue Model     Ignore convention. Do not follow the crowd. Ignore the market, the crowd, and its fashions. Do your own research – and do it thoroughly. Warren Buffet     4 Financial Investment Criteria Return of equity "Owner earning" (the share of profits that belongs to investors) Profit margins Return on reinvested profits Warren Buffett's 7 Contrarian Principles   Buffett's 5 Tips for Individual Investors  ▪  3 Tips for Choosing Stocks to Buy       Do not switch holdings frequently. Expect to hold your investments for ever. Do not avoid holding cash. Warren Buffet