"A disruptive
innovation is a
proactive innovation that brings to a market a very
different
value proposition than had been available
previously, creates a new market and value network and
eventually disrupts an existing market and value network,
displacing established leaders."
Disruptive innovation is a process where a product or
service takes root initially in simple applications at
the bottom of a market and then relentlessly moves up
the market, and eventually displaces established
competitors.
Clayton Christensen coined
the term “Disruptive Innovation”
as follows:
“Disruptive
Innovation describes a
process by which a product or
service initially takes root in
simple applications at the
bottom of a market – typically
by being less expensive and more
accessible—and then relentlessly
moves upmarket, eventually
displacing established
competitors.”
