| |
|
Impact-focused Communication
|
|
|
| |
The phrase “the elevator speech”
(aka "the elevator pitch")
refers to a recital a person
gives in 30 to 60 seconds
to introduce s/himself, s/his
idea, or s/his company
impactfully.
The objective of “the elevator
speech” is to arouse interest
and inspire the listener(s) to
ask for further information.
|
|
 |
|
|
|
In
business, telling others what a
company does or what an
innovative idea is about within
30 seconds is a tough challenge
for most people.
Brand ambassadors,
inventors, aspiring
entrepreneurs,
intrapreneurs, and venture
marketers must learn how to
introduce their subject in a
concise, consistent manner.
|
|
| |
|
How To Create The Elevator
Speech
|
|
|
| |
For instance, if you, as a brand
ambassador, want to introduce
your company impactfully,
consider the following factors:
Company brand name; Corporate vision;
Corporate Slogan or Motto; The market the company is in; Competitive
differentiation; The main market-related problem the company solves. |
|
 |
| |
You can also mention the size of
the company; Notable partners
and customers; Some interesting
facts that will get people
curious and make them remember
your company.
|
|
APEP-style
Elevator Pitch
Brand
Appeal |
|
| |
|
30-second Elevator Speech: 8+22
structure
This is especially important for
Internet-based video speeches
because the initial attention
span of web-surfers gets
shorter. It is currently
around 8 seconds.
The purpose of the first 8
seconds of your 30-second
elevator pitch is to grab the
prospect’s attention and make
them want to listen to you for
the remaining 22 seconds.
|
|
|
| |
|
“The
Elevator Speech” vs.
“The
First Impression”
Both the “The Elevator Speech”
and “The First Impression” are
aimed at creating a great impact
within 30 seconds.
“The
First Impression” pitch can
be delivered in any form and is
aimed at creating a lasting
impact. →
Examples
“The Elevator Speech” is verbal
and is aimed at getting the
audience willing to explore the
topic deeper.
|
|
|
| |
|
Below is my personal 30-second
First-Impression
video
were I deliver my elevator pitch
to introduce myself as a
global innovator.
I
also use this 30-second video as
The Elevator Video at the
beginning of brief meetings with
some new prospects.
|
|
|
| |
|
Here is the 30-second
The
Elevator Speech about
Innompic Games
*
* *
Innompic Games is the
intellectual "brother" of
Olympic Games for the modern
world driven by entrepreneurial
creativity and innovation.
Conducted annually since 2017,
World Innompic Games turn the
Earth to a
Planet of Loving Creators.
Enthusiasts love to participate
in all-win Innompic Games that
help people grow as creative
entrepreneurs rapidly,
co-innovate with other loving
creators, and have great fun.
As
a rapidly growing global
trend setter, a powerful
catalyst of entrepreneurial
creativity, and a nourisher of
joyful friendship Innompic Games
make the world brighter and
smarter.
*
* *
The 1-minute Elevator Speech
about Innompic Games is
here.
|
|
|
| |
|
The
Elevator Slide
is
a powerful visual alternative to
The Elevator Speech because
pictures tell better than words
and create the 'Aha!' effect
faster.
As
an example, below is the
elevator slide introducing
Innompic Games to prospects. Is
communicates that Innompic Games
as new games for the new
creativity- and
innovation-driven world is a
global innovation that turn that
World to a Planet of Loving
Creators. The slide shows also
that world, national, and
corporate Innompic Games inspire
enthusiastic innovators all over
the globe.
|
|
|
|
 |
|
|
