Winning Customers: Synergistic Selling
Selling is about solving customer problems.
Your prospective customers may be aware of these problems, or you can bring
these problems to their attention.
Your prospective customers may face
these problems currently or they will face these problems as the situation
and their needs change.
People with winning self-images constantly
outsell those with low self-esteem.
Your sense of your own importance will
determine whether your prospect develops a positive image of you.
The
prospect will tend to see you as you see yourself.