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The term "stretch goals" was
coined by Jack Welch, the former
legendary CEO of GE, to denote
those objectives that are
seemingly unattainable with
present resources and, most
importantly, mindset.
"Stretch essentially means using
dreams to
set business targets – with no real idea of
how to get there. If you do know how to get there – it's not a
stretch target," said Jack Welch.
Jack Welch
urged everybody at GE to stretch.
By the specifying the
"attainable", people are
required to think outside the
box and be able to improve
performance by magnitude they
had never thought possible.
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