Vadim Kotelnikov

New Product Development (NPD)

Customer value creation journey

Vadim Kotelnikov, founder of 1000ventures - personal logo VadiK

Inventor Business e-Coach

Author Innoball

Founder Innompic Games icon

 
NDP: 10 Best Practices Surprize To Win Create Your Market Niche New Product Development New Product Development Milestones Innopreneurial Games New-To-the-World Product Development Innovation Strategies Innovation System Value Innovation Market Research Customer Needs Creating Customers Observing People Customer Partnership The Jazz of Innovation Guding Principles Freedom To Fail Techniques for Fast Evaluation of Ideas Beta Testing Learning SWOT Questions Reassess Your Past Decisions Co-Innovate with Customers New Product Development NPD 10 Best Innovation Practices  

Innovation
A-Z/360
is a holistic approach to new product development– from inventing through customer success as well as systemic 360. Systemic innovation harmonizes all areas of innovation: value, product, process, technology, marketing.

  

 

 
   

Dream Product Development (DPD)

 

  

 
New Product Development (NPD): How To Create a Dream Product  

Start with the desired end in mind and walk backwards.

Visualize, hear and feel the ideal customer experience.

Having done so, ask 4-How questions to figure out what enabling design, features, solutions, processes, technologies and inventions should be developed.

  

 
 

Branding a New Product

Product branding involves creating a unique identity and value proposition for a specific product, giving it a standalone presence in the market. To achieve an identity in the market place, the creation of the product name should be treated as a live-or-die decision.

  

Brand Appeal

Brand Name

How To Come Up with an Attractive Product Name

  

 

 
Champion  

Strategies of World-changing Firms

 

On the soulders of giants

 
 

Apple

"You’ve got to start with the customer experience and work backward for the design and the technology," advised Steve Jobs.

  

Apple's 10-3-1 New Product Design Process

Steve Jobs Quotes

  

 
 

IDEO

Observe people, customers and non-customers, especially enthusiasts.

  

IDEO's 6 Innovation Practice Tips

Tom Kelley Quotes

  

 
 

Canon

New-product run-up: Making a slow start in stabilizing the production of a new product.

  

Canon Production System (CPS)

  

 
 

Silicon Valley Companies

Assess your innovation portfolio. Besides assessing each initiative individually for risk, investment, return, and timing, assess your total portfolio to ensure that you have the right initiatives in it.

Stretch and strategic fit. How much does your portfolio push the industry frontiers, and how well does it fit with your business goals and strategy?

 

New-To-the-World Product Development

Innovation Attributes in Silicon Valley Firms

Relentless Growth Attitude

  

 

 
 

Product Innovation: Shift to New Approaches

It's now about customer wants, not needs. Technological revolution provides customers with real power in the market. Today, the question of the utmost importance for brands is how to satisfy people who have an almost endless choice reinforced by instant access to global market.

  

Product Innovation

Dream Product Development (DPD)

10 NPD Best Practices

NPD Milestones