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Social Media

  

Why Instagram stands out
for social media marketing

  

First Impression

Best Videos

Great Stories

     

   

Do you have a business that you want to market on social media but don’t know which platform you should choose? Have you ever thought about why so many businesses and brands have started using Instagram as their marketing platform of choice?

Over the last decade, the social media industry has exploded. It has become incredibly popular and you will find that just about everyone has some or other kind of social media account, if not multiple ones. It is convenient, and easy to use, while also being a fun and entertaining way to communicate with others.

Social media is not only used by individuals anymore but is now also frequented by businesses and brands looking to market to the various large audiences on each platform. Instagram is one of the best platforms to do so, and here’s why.

The massive audience

It is no surprise that Instagram is one of the biggest social media platforms. It has been one of the most downloaded apps on the different app stores for a while and on the platform, you will find that they have over a billion active monthly users. This number is only said to grow in the next few years too.

As a business, this is an incredible opportunity to change up your marketing and reach so many more people that are all around the world, rather than a small amount concentrated in your local area.

Within this massive audience, Instagram has a multitude of different niches for both businesses and individuals to fall part of. More than this, you can find just about any Instagram growth service, like Growthsilo, which makes finding your target audience much easier as well as makes it easier for your brand to fit in somewhere.

Control your story

Marketing is all about sharing your brand with the world and trying to sell a product or service. When it comes to Instagram, it is more than just selling a product, but is also selling a lifestyle and telling a story.

Businesses and brands have full control over their narrative when marketing on Instagram and they can create the ideal image for themselves with minimal cost and far less reliance on other people. This is incredibly important when it comes to portraying the company in the best light possible and trying to grow and gain the trust of other people.

You can choose what your brand wants to look like and how you want others to perceive you all by changing what you post and how you post it.

 

  

 

 
   

The massive audience

It is no surprise that Instagram is one of the biggest social media platforms. It has been one of the most downloaded apps on the different app stores for a while and on the platform, you will find that they have over a billion active monthly users. This number is only said to grow in the next few years too.

 

  

 

 
   

Influencers bring more reach

Social media has its kind of celebrities, and they are referred to as influencers. These influencers use Instagram as a job and they get paid for posting. Sometimes Instagram will pay them, but the bulk of their money comes from promoting other businesses to their incredibly large audiences.

As a business or brand, this is an incredible marketing tactic, as it puts you in a good standpoint with millions of people, by getting promotion from a popular influencer. While this may be a bit more expensive than just posting by yourself, it is one of the most effective ways to grow and extend your reach.

 

  

 

 
   

Visual marketing

Instagram is all about visual marketing. The platform is based on images and videos that can be shared across a variety of features in a variety of different forms. Whether it is reels, Stories, or even just your feed, visuals are everything.

Today’s society is all about visuals and they are far more captivated by visuals than they are by works, there is a lot more that can be told in images and videos than in words.

 

  

 

 
   

Feedback and analytics

Last but not least, a great part about marketing on Instagram is that you get feedback almost instantaneously. You can see what others think about your content by the engagement that you receive.

Another great factor of Instagram is that, for businesses, they allow you to look at the analytics and data, which can give you an incredible amount of information from who you are reading, to the gender, age range, country, and so much more.

 

  

 

 
 

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