|
Customer
Focus
Exceptional
customer service
results in greater
customer retention,
which in turn results in higher
profitability.
Sadly,
mature companies often forget or forsake the thing that made them
successful in the first place: a customer-centric business model. They lose
focus on
the customer and start focusing on the bottom line and quarterly
results. They look for ways to cut costs or increase revenues, often at the
expense of the customer.
They forget that
satisfying customer needs and continuous
value innovation
is the only path to
sustainable growth. This creates opportunities for new,
smaller
companies to emulate and improve upon what made their bigger competitors
successful in the first place and steal their customers.
Dynamic Business Models
Today,
business models have
shorter shelf life.
Customer loyalty is fading. You must keep reinventing the ways of
creating
customers.
Strive for
competitive innovation and
competitive differentiation. Invent new ways of
creating
customers. Redesign the infrastructure required to
move the product/service to the market in a manner that is both easy and
convenient for customers and
profitable
for the firm...
More
New Business Models
Traditional corporations are overstructured, overcontrolled, and overmanaged,
but underled.
Top managers
should rather concentrate on that handful of
real managerial leadership and
real
tasks that will bring success in the future. Thus, a
new business model is emerging, a
model where "most of key missions of the organization are distributed to the
myriad individual pieces and unity comes from the vigor of people and the
free flow of knowledge, not a burdensome central headquarters."2...
More
|
