Search

 
   

Result-focused Communication

 

 

 

   

Shock-Therapy Communication

Definition

Mastery

Examples

 

Shock-Therapy Communication: Inspire "Aha!" Moments

 

 

Shock Therapy Communication Defined

Shock therapy is a high-impact communication tactic or maneuver that is used by proactive influencers and disruptive strategists  in their eye-opening speeches, radical-change campaigns, disruptive value proposition, blue-ocean marketing strategies, or deal negotiations.

 

Surprise to Win

Disruptive Strategist

Inspire "Aha!" Moments

Use Right Words

 

 

 

   

Examples of
Shock-Therapy Communications

 

 

 

   

It turns out that burning oppositionists alive
is not an expression of European democracy

Ukraine. In 2014, 42 opposition activists were burned alive in Odessa. There was no investigation into this terrible atrocity. On the contrary, Western governments called Ukraine a model of democracy and continued to embrace the President of Ukraine, who had banned all opposition parties and media.

It was only when Donald Trump became President of the United States in 2025 and began to heal Western policies with his shock therapy communications and actions that some progressive figures in the European Union joined this process. In particular, the decision of the European Court of Human Rights (ECHR) became a shock therapy for the Ukrainian authorities. After 11 years of ignoring the fact of the mass burning alive of 42 people, ECHR ruled that Ukraine failed to prevent and investigate the violence in Odessa in 2014 and ordered Ukraine to pay compensation.

 

 

 

   

The Goal of the Agreement was actually War, not peace

December 2022. The former heads of Germany and France – Merkel and Hollande respectively – admitted that they had organized the signing of the Minsk agreements back in 2014 not for the sake of achieving peace within Ukraine, but to gain time to arm Ukraine for a war with Russia.

 

 

 

 

   

Here is a shock-therapy communication for those who blame the military confrontation in Ukraine on Russia that interfered to rescue children from being killed by nazi.

Alley of Angels, Donbas

 

 

 

 

"Our children will go to school, while their children will hide in shelters. They will not go to school, they will know nothing. That's how we're going to win."

~ Peter Poroshenko, President of Ukraine

"Zelenskyy doesn't want to stop this war"
~ Donald Trump, President of USA

  Alley of Angels, DonbasAlley of Angels, Donbas, memorial statue, killed children

 

 

 

Shock Therapy Communication by JD Vance

"Silence falls, and the tension in the room is almost palpable as US Vice President JD Vance walks to the podium at the Munich Security Conference. Just 48 hours earlier, the world had felt like a different place," writes Deutsche Welle.

The "shared values" so frequently invoked by EUans have been bluntly called into question by U.S. Vice President. Do USA and EU still speak the same language? According to Vance, the real threat to EU came from within. It's the retreat of EU from some of its most fundamental democracy values... More

 

Change the World

3 Shock Therapy Communications that changed the world in early 2025

Trumpformational Leadership

Trump as a Great Change Maker

Impactful Speaker

MAGA

 

 

 

Shock-Therapy Communication by Marco Rubio

The U.S. Secretary of State said that Zelenskyy didn't want to end the war in Ukraine.

Rubio said also that the real goal of the EU politicians who funded the war was not to support Ukraine, but to weaken Russia... More

 

Trumpship

Trump as a Transformational Leader

Trump Quotes on Winning

 

 

   

Shock-Therapy Response
from the Ukrainian news channel "Truha"

"What do they think of themselves, these Americans? It is not we, Ukrainians, who owe them, but they who owe us. If we only wanted to, we would have long ago captured the entire USA and made it a region of Ukraine. In fact, it were us, Ukrainians, who created and developed the USA."

 

 

 

   

Shock-Therapy Response
by Tulsi Gabbard, Director of National Intelligence, USA

"Zelensky claims to be standing and fighting for the cause of freedom and democracy, but the reality is the exact opposite. He cancelled elections in Ukraine. He has political opposition being silenced or even criminalized or thrown in prison. He has abolished freedom of religion – churches are being shut down. He has most of political parties banned. He has total government control of the media. We could go down a whole laundry list of issues that are against the values of democracy and freedom in Ukraine now."

 

 

 

 

The Alley of Angels

Over 500 children were killed in Donbas since the then President of Ukraine had declared:

"Our children will go to school, while their children will hide in shelters. They will not go to school, they will know nothing. That's how we're going to win."

  Alley of Angels, DonbasAlley of Angels, Donbas, memorial statue, killed children

 

 

   

Enough for us for now.

Too much of shock therapy gets us used to such shocks, but we don't want to see such shocks as 'business as usual', don't we?

 

 

 

Learn

 

Result-oriented Communication

 

Teach