Short Definition

Shock Therapy is an eye-opening performance that transforms perceptions.

Longer Definition

Shock Therapy is a quick and powerful eye-opening action used in psychiatry, communication, marketing, transformational leadership, and economic development.

Psychiatry

Shock therapy describes a set of techniques used to treat depressive disorder or other mental illnesses.

Shock Therapy Communication

Shock therapy is a high-impact communication tactic or maneuver that is used by proactive influencers  in their eye-opening speeches, radical-change campaigns, disruptive value proposition, blue-ocean marketing strategies, or deal negotiations.

Leadership

In transformational leadership, shock therapy is a revolution from the top that begins with defrosting the status quo in a bold eye-opening way. A "revolution from the top" is a transformational change or reform initiated by existing leaders or authorities, rather than through grassroots movements or popular uprisings.

Examples

▪ Jack Welch launched a revolution from the top and transformed GE.

▪ In Saudi Arabia, reforms were introduced by the monarchy to transform the country's structure and governance.

▪ In the USA, Donald Trump as the 47th President, used shock therapy many times as a key element of his Trampformational Leaderships (Trumpsip) approach to "Make America Great Again" (MAGA) and transform international relationships.

Economy

As an economic theory, shock therapy says that sudden, dramatic changes in an economic policy can turn a declining economy to a flourishing one.