Hello, my dear value creator, intelligent achiever, and impactful communicator. Now I'll explain you why and how to understand and manage: VadiK Inventor Author Founder     Perceptions         The reality is the same, but each person perceives it differently. People see the same thing but create different meanings in their mind.       Be aware of the lenses of our perceptions that make us see things as we are not as they are. This is especially important in intercultural communication that has additional barriers to overcome.       Truth and value are in the mind of your prospect.       If you want to persuade or influence another person: ① Acknowledge that your perception of the reality is not the reality itsels; ② Empathize with the prospect to understand how s/he perceives the reality.       There is never just one way to look at something.       The famous story of the elephant and six blind men illustrate this all-important message: If you look at something from one point of view only, your perception of the whole picture is far from the reality.       Reframe a situation to discover other sides of it.     If you want your message to hit the target, make an adjustment to the wind. ~ Vadim Kotelnikov   In communication, "making an adjustment to the wind" means taking into account perceptions and expectations of the other party and adapting a message accordingly to ensure that it produces the intended impact.       Take different perceptual positions to discover new features and understand the whole thing better.         Perceptions The Elephant ant Six Blind Men Perceptions are Selective Mental Maps Marketing is a Battle of Perceptions How To Manage Perceptions 4 NLP Perceptual Positions Ask Learning SWOT Questions       Effective Assessment of Business Ideas     4×2 Perceptual Positions is a fast-idea-evaluation technique that helps you gain new understanding through seeing things from different perspectives. VadiK Inventor Author Founder 4 Roles 2 Mindsets Optimist Pessimist Strategist     Entrepreneur     Technologist     Salesperson         Learn from a great achiever.       Walt Disney was very successful at turning fantasies into reality. Disney Creativity Strategy develops perception-based intelligence and reminds that it is important to check out how things might be seen from all three viewpoints before reaching a judgment.