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Alpha
Testing and
Beta Testing
Alpha
testing is done using white box testing
techniques in a lab type environment before a product is made available to
the general public. White box testing is followed by grey box and black box
techniques that focus on simulating real users and carrying out tasks and
operations that a typical user might perform.
The next phase of testing, known as
Beta
testing, includes a limited group of users outside of the company. The twin
aims of the Beta test are to do a sanity check and to get
customer feedback from
how the product is used and works in the real world. The types of techniques
used during a public Beta test are typically restricted to Black box
techniques because the general public does not have inside knowledge of the
product under test, especially the software part of it.
Many
enthusiasts are often eager to take part
in Beta testing, as it can give them the opportunity to see and use products
before their public release. Many companies use Beta testing as a
creative marketing strategy to
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generate buzz
about their new product.
Eye-opening Benefits of Beta Testing
Market forecasts for any
radically new product or technology are sure to be wrong. You should
expect a lot of surprises. Your invention and its applications will unfold
in ways that nobody can imagine, and a great product you will finally
release will differ dramatically from your original idea.
So, instead of gathering and analyzing more and
more technology or market data, explore and pursue opportunities through a
practice of “probe and learn” with early prototypes.
 Fun4Biz
Fun4Biz is a
new-generation
radically innovative
→
value-added social network with a new vertical dimension. This paradise for
creative achievers
is not just about facilitating communication.
It helps its members grow and shine.
→
How To Create Greater
Value Online
The two specific features of Fun4Biz are the
world-leading
inspirational
→
e-Coach
and
→
Entrepreneurial Creativity
Contests.
During the beta-testing phase, new
revolutionary features were added to Fun4Biz.com. They include a
breakthrough Fun4 Suggestion System and
an amazing instant Talent Search service for
→
innovation-
or
→
continuous-improvement-focused
teams. Invention and development of these two great features was inspired by
experimentations with the beta-version of Fun4Biz and new insights gained
thanks to market feedback.
>>>
Google
→
Google:
10 Success Lessons
Google is the Internet’s
number one search engine today. What is the reason for their remarkable
success? It’s
beta testing and
market learning. They launched a less
than perfect service into the market place to get market feedback.
→
Feedback is the answer to dominating a market. It also makes great
business sense. Other search engine companies were trying to perfect a
product by themselves separate from their target market as Google was
continuously and rapidly upgrading their original beta version in close
cooperation with customers. They knew that the target market never lies.
>>>
Test Marketing Your New
Products or Service
Test marketing is a great way to check out if
your business idea is sound. It can help to tell you if there is a market
for your products, energize you inspire new ideas...
More
References:
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The Art of Innovation, Tom Kelley
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The Leader's Guide To Lateral Thinking," Paul Sloane
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Driving Growth Through Innovation, Robert B. Tucker
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Managing New Products, Thomas D. Kuczmarski
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Radical Innovation, Harvard Business School
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Making the Most of Your Startup's Beta Testing Process, Audrey Watters
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