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Creating a Successful
Marketing Mix
"I believe that music is
connected by human passions and curiosities
rather than by marketing
strategies."
~ Elvis Costello
Your marketing mix, also known as "the
offering.", is a combination of marketing tools that are used to satisfy
customers and company objectives.
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Sell Benefits
Creating a successful marketing mix that will
increase results often takes market research
and
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experimenting. Don't stick to
"one" mix, explore many avenues, coordinate and combine diverse elements.
Your ability to work effectively in shaping marketing mixes that meet the
nature and needs of your specified target market is the key to the success
of your marketing program.
The Four Ps
Marketing strategies are generally concerned
with four Ps:
product strategies,
pricing strategies, promotional
strategies, and placement (distribution) strategies...
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Unique Selling Proposition
(USP)
A unique selling proposition (USP) defines your
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competitive advantage.
Your must identify what makes you
different
from your competitors and emphasize these advantages in your marketing...
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Customer Value Proposition
Today, customers refuse to be anonymous. They
continue to raise the level of their requirements, but their range extends
beyond best price and best product. They want exactly the right selection of
products or services that will help them get exactly the total solution they
have in mind. Now, more than ever, customers hunger for superior results
from the products or services they use. And customer intimacy gives it to
them...
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Online Marketing Strategies
Internet marketing refers
to the strategies that are used to market a company,
product or service online. Internet marketing strategies
are aimed at enhancing your
brand power,
attracting more
website visitors and increasing customers for
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your business
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Buzz
Marketing
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Buzz
marketing
is a word-of-mouth about your brand. Buzz travels in invisible networks.
It's the aggregate of all informal communication about your particular
product, service, or company at any point of time. To
benefit from buzz marketing, design your
product and marketing activities in such a way that it will give people an
opportunity to talk about your product or service. They don't necessarily
need to recommend your business – they just need to mention it in their
conversations...
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Public Relations Marketing
Public Relations involves a variety of programs
designed to maintain or enhance a company's image and the products and services
it offers. Successful implementation of an effective public relations strategy
can be a critical component to a
marketing plan.
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Effective Pricing
The best price is always the one that provides
you with the most long-term profits. Price in terms of
value rather than cost. Cost-plus pricing is worst choice. When
you start pricing more intelligently, you will have a real advantage over
most of your competitors...
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