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Brand is
a
synergistic
combination of its
attributes
(name,
logo,
slogan,
value mantra, design, etc.) and the reputation that
differentiates a firm or a
person from others, or a product/service for those of
competition.
Technically speaking, whenever you
create a new name,
logo, or symbol for a new product or service,
you have created a brand.
Brand Appeal
Corporate Social
Responsibility (CSR)
is an example of a
strategic initiative
that contributes to a
brand's reputation.
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