HOSTer  ▪  Customer Care  ▪  Innoball  >> Examples

Knowing Customers

Customer Insight  ▪  Empathize  ▪  What Makes People Buy

Customers of Innovations  ▪  Customers' Perspective of Quality

Listen To Your Customers  >>  Tips  ▪  Trend Watching

Value Innovation  ☼

Innovation Is Love  ●  Customer-driven Innovation

Add More Value  ●  Systemic Innovation: 7 Areas

Benefit from Competitors  ●  Competitive Disruption

Customer Partnership  >>  Co-innovation

New Product Development  >>  10 Best Practices

Beta-Testing a New Product

Value Chain

Revenue Streams  ●  Customer Focus >> Culture  /  TQM

Service-Profit Chain  ●  Online Success

IT-powered Value Chain  ●  Virtual Integration

Customer Engagement  >>  KoRe 10 Tips

Loving Customer Relationships

Synergy with Customers  ●  CRM >> CRM Implementation

Customer Value Proposition

Core Marketing Message  ●  USP >> Communicate  ●  Price

Contextual VP  ●  Market Niche  ●  Market Opportunities

Winning Customers

Create Customers  ●  Surprise  ●  Competitive Differentiation

Sell Out Innovative Events

Competing  >>  Barriers To Entry  >>  War Games

Synergistic Marketing

Virtuoso  ▪  Strategies  >>  Creative  /  Emotional

Venture Marketer  ▪  22 Laws  ▪  Market Segmentation

Differentiation  >>  Brand / Slogan / lTrademark / Positioning

ICT-powered  >>  Internet Marketing  ●  Social Media Marketing

Website >> Customer-focused  / How To Promote

Sales Success

YCP Synergy  ●  Sell Benefits  ●  Solve Problems

Presentation  ●  Help  ●  Serve  ●  Empathize  ●  Persuade

Retaining Customers

Service  >>  Cross-functional  / Differentiator

Customer Satisfaction >> Loyalty  ●  Surprise Customers