Companies invest In
cleaner processes,
systems, production
technologies and
design methods because they:
Market Leadership Objectives
▪
desire to strengthen
technical and
innovative capacity and develop new areas of
business
competency
▪
want to retain
environmentally-responsible customers and expand to new markets
▪
want to
position themselves as
market leaders and
innovators
▪
want to change or improve
the market image of the company |