Sustainable development within a business can create value for customers, investors, and the environment. A sustainable business must meet customer needs while, at the same time, treating the environment well.[8] To succeed in such an approach, where stakeholder balancing and joint solutions are key, requires a structural approach. One philosophy, that includes many different tools and methods, is the concept of Sustainable Enterprise Excellence.[9] Another is the adoption of the concept of responsible growth.[10]

GREEN JOBS
The definition of "green jobs" is ambiguous, but it is generally agreed that these jobs, the result of green business, should be linked to clean energy, and contribute to the reduction of greenhouse gases. These corporations can be seen as generators of not only "green energy", but as producers of new "materialities" that are the product of the technologies these firms developed and deployed

SOCIAL SPHERE
Organizations that give back to the community, whether through employees volunteering their time or through charitable donations are often considered socially sustainable. Organizations also can encourage education in their communities by training their employees and offering internships to younger members of the community. Practices such as these increase the education level and quality of life in the community.

For a business to be truly sustainable, it must sustain not only the necessary environmental resources, but also social resources—including employees, customers (the community), and its reputation.

Corporate sustainability strategies
Corporate sustainability strategies can aim to take advantage of sustainable revenue opportunities, while protecting the value of business against increasing energy costs, the costs of meeting regulatory requirements, changes in the way customers perceive brands and products, and the volatile price of resources.

Not all eco-strategies can be incorporated into a company's Eco-portfolio immediately. The widely practiced strategies include: Innovation, Collaboration, Process Improvement and Sustainability reporting.

1. Innovation & Technology
This introverted method of sustainable corporate practices focuses on a company's ability to change its products and services towards less waste production and sustainable best practices.

2. Collaboration
The formation of networks with similar or partner companies facilitates knowledge sharing and propels innovation.

3. Process Improvement
Continuous process surveying and improvement are essential to reduction in waste. Employee awareness of company-wide sustainability plan further aids the integration of new and improved processes.

4. Sustainability Reporting
Periodic reporting of company performance in relation to goals. These goals are often incorporated into the corporate mission.

5. Greening the Supply Chain
Sustainable procurement is important for any sustainability strategy as a company's impact on the environment is much bigger than the products that they consume. The B Corporation (certification) model is a good example of one that encourages companies to focus on this

Additionally, companies might consider implementing a sound measurement and management system with readjustment procedures, as well as a regular forum for all stakeholders to discuss sustainability issues.[42] The Sustainability Balanced Scorecard is a performance measurement and management system aiming at balancing financial and non-financial as well as short and long-term measures. It explicitly integrates strategically relevant environmental, social and ethical goals into the overall performance management system [43] and supports strategic sustainability management.

CIRCULAR ECONOMY
A circular economy (also referred to as "circularity"[2]) is an economic system that tackles global challenges like climate change, biodiversity loss, waste, and pollution.
Circular development is a model of economic, social and environmental production and consumption that aims to build a sustainable society based on a circular model.[6] The purpose is to be able to form a model that is no longer linear and transform towards a circular economy.[7] This new form of society is based on the principle of circular economy.[8] The aim is to enable economies and societies in general to become more autonomous, sustainable and in tune with the issue of environmental resources.

The circular economy is a framework of three principles, driven by design: Eliminate waste and pollution, Keep products and materials in use and Regenerate natural systems. It is based increasingly on renewable energy and materials, and it is accelerated by digital innovation. It is a resilient, distributed, diverse, and inclusive economic model. The circular economy is an economic concept often linked to the sustainable development, provision of the Sustainable Development Goals (Global Development Goals) and the green economy but which goes further than the latter. Indeed, rather than only think to reduce the ecological and environmental impact of the industries and the amount of waste, it aims to transform our economy into one that is regenerative.[9] In other words, the goal is to make the economy as circular as possible,[10] by thinking to new processes and solutions for the optimization of resources, decoupling reliance on finite resources.[11]

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Sustainability is often confused with corporate social responsibility (CSR), though the two are not the same. Bansal and DesJardine (2014) state that the notion of ‘time’ discriminates sustainability from CSR and other similar concepts. Whereas ethics, morality, and norms permeate CSR, sustainability only obliges businesses to make intertemporal trade-offs to safeguard intergenerational equity. Short-termism is the bane of sustainability.

CORPORATE SOCIAL RESPONSIBILITY (CSR).

Corporate social responsibility (CSR) is a form of international private business self-regulation[1] which aims to contribute to societal goals of a philanthropic, activist, or charitable nature by engaging in or supporting volunteering or ethically-oriented practices.[2] While once it was possible to describe CSR as an internal organisational policy or a corporate ethic strategy,[3] that time has passed as various national and international laws have been developed and various organisations have used their authority to push it beyond individual or even industry-wide initiatives. While it has been considered a form of corporate self-regulation[4] for some time, over the last decade or so it has moved considerably from voluntary decisions at the level of individual organizations to mandatory schemes at regional, national, and international levels.
Considered at the organisational level, CSR is generally understood as a strategic initiative that contributes to a brand's reputation.[5] As such, social responsibility initiatives must coherently align with and be integrated into a business model to be successful. With some models, a firm's implementation of CSR goes beyond compliance with regulatory requirements and engages in "actions that appear to further some social good, beyond the interests of the firm and that which is required by law".[6]
Furthermore, businesses may engage in CSR for strategic or ethical purposes. From a strategic perspective, CSR can contribute to firm profits, particularly if brands voluntarily self-report both the positive and negative outcomes of their endeavors.[7] In part, these benefits accrue by increasing positive public relations and high ethical standards to reduce business and legal risk by taking responsibility for corporate actions. CSR strategies encourage the company to make a positive impact on the environment and stakeholders including consumers, employees, investors, communities, and others.[8] From an ethical perspective, some businesses will adopt CSR policies and practices because of the ethical beliefs of senior management: for example, the CEO of outdoor-apparel company Patagonia, Inc. argues that harming the environment is ethically objectionable.[9]

"Integrated diversity" is a term used by Jack Welch, the former CEO of GE, to define a synergistic learning culture.