Building and maintaining a
sustainable competitive
advantage demands continual
innovation and a company-wide
customer focus.
Know to win people with your way
of thinking and how to change
people without arousing
resentment
Align your organization around a
clear and inspiring purpose.
Create a work environment where
everyone feels trusted and
valued.
Stay abreast of industry trends
and developments, create new
trends and 'Blue
Oceans' to become a market
leader.
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