① DO keep the
business plan as short as possible without compromising the description
of your venture and its potential.
Venture investors are NOT patient readers.
② DON'T over-diversify
your venture. Focus attention on one or two key products or services.
③ DON'T have unnamed, "mysterious" people on your
management team. A 'Mr. G. who is CFO of XYZ, Corp.' who will join your
company later.
④ DON'T describe technical products or manufacturing
processes with jargon that only an expert can understand.
⑤ DON'T
estimate your sales on the basis of what you can or would like to
produce.
⑥ DON'T make ambiguous,
unsubstantiated or
vague statements. Be precise about market size, rates, etc.
⑦ DO involve your management team in the preparation
of the business plan.
⑧
DO disclose any current or potential
problems
