To write a spotless startup pitch to attract investors, you'll need to cover all
the important aspects of your startup idea. Below, you'll find our guide for
each of the segments your startup pitch should cover and the style of writing
you should apply.
Here's what you need to know.
1. Opening Overview
The first lines of your startup pitch can either make you or break you. The
investors are reading dozens of these pitches weekly and need something to truly
grab their attention.
Use your opening overview to share the most interesting facts of your startup.
Make it personal and unique.
Tell them:
- who you are
- what’s the idea behind the startup
- what’s your vision of success
You need to let them know what your vision is immediately and have them on the
edge of their seats for the rest of the presentation.
2. Show Your Drive
Investors don’t want to invest their money in someone who doesn’t believe in
themselves. That’s why you need to show your drive.
That means you have to mention:
- your determination to succeed
- your readiness to work hard
- your passion for this idea
Make sure the investors feel this energy in every line that you're writing. In
case you need help adjusting your writing, you can check out
Essay Assistant. They can rewrite and edit your pitch to make it perfect.
3. Show the Need For Your Startup
Your business idea needs to be backed up with facts and data. The most important
thing to share is what is the need for this business.
You have to show and define:
- the existing problem on the market
- the target audience experiencing it
- the gap on the market
- your idea on how to approach and solve this problem
- your idea of achieving
market leadership
The investors need to see that there’s a need for such a startup, so make sure
you present the numbers the right way.
4. Explain the Product or Service
Once you introduce the need for your startup, you’ll need to elaborate more on
the product or service you’re offering. If it’s a product, you should let the
investors experience it firsthand on the presentation.
If it's a service, you could:
- tell a story about potential customers
- explain how it would work
- explain how it’s different from similar existing offers on the market
- show why you’re
different from your competitors
Help the investors imagine what you're talking about and make sure they have a
clear idea of
your startup vision.
5. Deal With the Finances
Even though your business idea is brilliant, investors won’t consider investing
in it unless you talk finances with them. They need to know:
- how much money you need
- how you plan on spending it
- what equipment you need
- how many people will you hire on your
team
- what expenses can you expect
- what will be the
return on investment
Your investors need to see that you’ve got this side of the story figured out as
well. That will give you the credibility and professionalism note that they want
to see.
6. Keep it Short
Potential investors don't have the time or the focus to listen to a 30-minute
long pitch from a complete stranger. Plus, everything you need to say can fit
into a 15-minute long presentation.
That means that you have to make your pitch:
- concise
- informative
- short
- entertaining
If you decide on a long introduction, followed by an elaborate speech about your
ideas, wishes, and potential, you'll lose them before you begin. So, make sure
your pitch is packed with information they'll care about, presented clearly and
concisely.
Luckily, you can get help with this from online services that deal with
custom essay writing on any topic ( →
Example). Also, you could use
Thesaurus to adjust your vocabulary and Canva to improve the visual aspect
of your pitch.
Final Thoughts
Writing a startup pitch means presenting your business idea wisely. All you need
to do is gather the information and data you want to present and follow the
guide we’ve provided above.
Hopefully, our tips will help you write a spotless startup pitch and succeed in
finding the investors for launching
your new business.
Author’s Bio
Estelle Liotard is a content writer and editor with years
of experience working for marketing and content strategy teams. She currently
manages her remote content writing team and blogs about the tips and secrets of
a successful online presence. She's also a skilled proofreader.
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How to Write an Inspiring Team Vision Statement
