Why

Why  to do it: problem addressed; opportunity pursued

What

Solution: product / service / technology

Where

Market: market opportunity; size

Who

External: investors; traction; testimonials

When

Milestones: completed, current, future

How

Business Model: commercialization, strategies; revenue model

Marketing Plan: marketing strategies, competitive differentiation

Company Overview

Your company overview page should grab the reader and convince them that your company has a tremendous opportunity to grow very big.

Summarize in 4-6 bullet points your business:

vision and mission ; what problem it solves, the experience of the management team, and any key traction already established.

Venturepreneur

Entrepreneurial Team

Venture Design

Brand Attributes

Startup Business Plan

DOs and DON'Ts

Executive Summary

Technology

Keep in mind that venture capital investors are interested in the investment promise of your business -- not the technology.

HEALTHBIOTICS Startup Success Story

9 Maxims of Venturing

Market

Convince the prospective VC investors of why the market opportunity is huge, but don’t exaggerate.

Venture Valuation

Competition

Explain how you are going to stand out from the competition.

Fast To Market

Venture Financing

Step-by-Step Guide