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Grab your prospects' attention,
arouse their curiosity and make
them excited to learn more about
your offer.
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The Essence of a Pitching Letter
A pitching letter is a written
communication designed to propose an idea, product, or service to an
individual or organization, often aimed at securing interest or
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Two First-Impression
Considerations
The first 30 seconds of reading
are the most important because
they create the most impactful
and lasting first impression.
The first impression should also
evoke the desired feeling and
inspire an extremely busy
prospect to read the letter
further (about 90% of cold
letters are not read beyond the
1st para).
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First
Impression
Contests
Examples
Best
Videos
First
Impressionism
Summary |
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The First Sentence
The first sentence should
communicate the core message in
a laconic way and cover as many
of 6Ws as possible: Why, What,
Where, When, How, Who. The "Why"
should be as compelling as
possible.
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