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"Start
small, think big. Don’t worry about too
many things at once. Take a handful of
simple things to begin with, and then
progress to more complex ones,"
advised
Steve Jobs.
This approach reflects the
essence of Wood-Screw Marketing as well. |
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Start with a simple easy-to-try
feature to break the ice where
it is thin. A test drive is an
example of
curiosity-cum-experiential
marketing mix.
After the prospect has tasted a
piece of your delicious product,
screw in your comprehensive
customer value proposition
gradually turn by turn.
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Sister
Marketing Techniques
to synergize with
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Icebreaker Marketing
technique helps create and
satisfy radically new desires.
SWOT Marketing
uses a familiar SWOT framework
to sell unfamiliar solutions.
6 Thinking Hats technique
helps sell revolutionary
solutions to prospects who use
the Six Thinking Hats technique
to evaluate game-changing value
propositions.
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Virtuous-Spiral Marketing
Virtuous-Spiral Marketing refers to a strategic
framework that utilizes a series of interconnected steps
to create a positive feedback loop, where each
successful outcome leads to further improvements in
business performance, marketing effectiveness, or
customer experience. It is an approach that fosters
continuous growth and enhancement over time.
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Master
Keys
Virtuous
Spiral
Growth
Mecca
Skyrocketing
Harmonious
Growth
Dancing Up |
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