Example of Inclusive and Sustainable and Business Practices

Ford Motor Company

 

  

 
 

Ford Motor Company

"Improved sustainability performance is not just a requirement, but a tremendous business opportunity," said Bill Ford.

In their Ford Corporate Citizenship Report, Ford Motor Company stresses that the company sees no conflict between business goals and social and environmental needs. Company leaders believe that the distinction between a good company and a great one is that a good company delivers excellent products and services, while a great company delivers excellent products and services and strives to improve the world.

 

Environmentally Sustainable Business

Anthem of Creative Sustainability Leaders

Business Benefits of Eco-Effectiveness

Eco-Design

Sustainable Business

Circular Business Models

  

 
 

Overall, Ford believes that the company needs leaders who can make informed business decisions and who can help the company better meet customer needs, increase shareholder value, and honor responsibilities to society.

Information Technology (IT) is a critical and competitive differentiator for Ford Motor Company.

Training New Leaders

Ford is very serious about training new leaders who will help the company to prepare for a new business era and reach its goal of making a difference in the world. Ford provides training for its leaders in the Ford Leadership Center, where the focus in on building leaders, both men and women, who know how to get things done through the talents of their people. These leaders also learn to think "outside the box" by abandoning their comfort zones in everything from selecting a work project to working with new people.

Continuous Improvement

The 80/20 Principle is used in many corporate quality management programs. In Ford Electronic Manufacturing Corporation's quality program that won the Shingo prize, just-in-time (JIT) programs have been applied using the 80/20 rule (80% of the value is spread over 20% of the volume) and top-dollar usages are analyzed constantly.

  

 
 

Servicing Diverse Customers

The Ford's customer base is becoming increasingly diverse as the company expand globally and as their established markets themselves become more diverse. This influences Ford's product development and marketing approaches.

  

Cleaner Production

Features

Strategies

Inclusive Company

Examples

  

 
 

For example, women make up more than 54 percent of U.S. Volvo customers. “Your Concept Car” was designed by a group of female engineers, designers and marketing professionals who strove to reflect what women say they want in a vehicle.

Ford is also conducting research and vehicle development geared toward customers with special needs, such as limited mobility. A Ford Europe product design team focused on making Ford products the brand of choice for people with mobility issues. At many corporately owned locations in Europe, Hertz is offering vehicles equipped with hand controls at no additional charge for disabled customers.

As their customer base becomes more diverse, Ford have adjusted their marketing and communications. For example, Jaguar and Volvo launched advertising campaigns back in 2003 that reached out directly to gay, lesbian, bisexual and transgendered customers.

  

 
 

The company are also actively exploring alternative, value innovations, offerings and features targeting millennials and Generation X who are known for their active lifestyles.

  

Customer-driven Innovation

Customer Partnership

  

 

 
   

About the Company

Ford Motor Company (commonly known as Ford) is an American multinational automobile manufacturer headquartered in Dearborn, Michigan, United States. It was founded by Henry Ford and incorporated on June 16, 1903. The company sells automobiles and commercial vehicles under the Ford brand, and luxury cars under its Lincoln luxury brand.

The following basic values define Ford Motor Company as an industry leader

Vision

To become the world's leading consumer company for automotive products and services.

Mission

We are a global family with a proud heritage passionately committed to providing personal mobility for people around the world. We anticipate consumer need and deliver outstanding products and services that improve people's lives.

Values
Our business is driven by our consumer focus, creativity, resourcefulness, and entrepreneurial spirit.

We are an inspired, diverse team.

We respect and value everyone's contribution. The health and safety of our people are paramount.

We are a leader in environmental responsibility. Our integrity is never compromised and we make a positive contribution to society.

We constantly strive to improve in everything we do.

Guided by these values, we provide superior returns to our shareholders.