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Get
employees excited about
proactive futuring and growth.
Relentless Growth Attitude establishes a context
within which innovative executives lead by setting direction, creating
enterprise growth strategies and business design, securing resources, defining
organization architecture, and ensuring that learning occurs.
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The Growth Attitude is essential
in order to prevent or overcome
the stagnation of operations and
the complacency that naturally
occurs as firms age.
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Leading vs.
Lagging Companies
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Growth Attitude is a
synergy of a daring and
inspiring shared vision, a
burning desire to
make a big
difference, intrapreneurial
mindset, advanced skills,
passion for continuous learning
forward, courage to take bold
entrepreneurial actions and
pursue high-promising
opportunities.
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How to spread the Relentless
Growth Attitude
7 Guiding Principles
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① Formulate and communicate an
energizing
strategic intent; make
proactive futuring a
religion; create
space for and encourage
intrapreneurship.
② Cultivate a burning desire to
stand out from competition, move
forward quickly, and
lead
innovation
and
create
change proactively.
③ Design an
intrapreneurial organization;
build an inspiring growth
culture that celebrates
questioning,
creative dissatisfaction and
innovation; empower the
Head of
Growth and the
growth team.
④ Focus externally, spot trends,
create new
trends, discover
opportunities, anticipate
change. Get everyone looking
both inside out and outside in.
⑤
Flatten the organization,
empower employees and
cross-functional innovation
teams, blur boundaries with
open, high-velocity information
and collaboration, build
cross-functional
synergies.
⑥ Promote people who are
passionate about their work
and
customers;
share gains with employees.
⑦ Set
stretch goals and get
employees excited about what
they haven't done and where they
haven't been before, make
smart decisions quickly and
implement them by taking action
and
learning from feedback.
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Example: Silicon
Valley Firms
Valley leaders constantly lean
into the future and
stretch their innovation
portfolio. The growth
attitude establishes a context
within which Silicon Valley
executives lead by setting
direction, creating vision and
strategy, structuring resources
and
gain-sharing incentives,
defining
innovation attributes, and
empowering innovators...
More
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