Harmonious Company: harmonizing energies of the 5 Basic Elements

Vadim Kotelnikov (VadiK), innopreneur coaching by example

Hello, my dear business architect, systems thinker, growth leader, and harmonious innovator!

Now I'll explain you how to design and grow:

VadiK

Inventor

Author

Founder

Harmonious Company

Balancing energies of 5 Basic Elements

If you love what you do, there are no difficult tasks, only interesting ones.

~ Vadim Kotelnikov

The universal Five Basic Elements are Fire, Earth, Water, Metal, and Wood.

The most important of all is to sustain the balance of all five elements.

The movements of five elements are stable and predictable when they are in balance, and vice versa.

The Five Basic Elements are different types of forces and energy in a state of constant interaction and flux with one another.

The Five Elements do not only mean Fire, Earth, Water, Metal, and Wood.

They also mean Movement, Change, and Development.

They are changing, moving, waning, and expanding all the time.

Business Classification

according to the theory and practice of Five Basic Elements

Five Elements	Company	Organization	Innovation	Selling
Wood	Innovation	Capabilities	Ideas	Creative Marketing
Fire	Purpose	Leadership	Challenge	Love for Customers
Earth	Systems	Culture	Inspired People	Creating Customer Value
Metal	Processes	Empowered Employees	Innovation System	Synergistic Selling
Water	Customer Success	Performance Management	Learning	Addressing Customer Pains

Harmonious Company

balances affinity and enmity relationships
among the 5 Basic Elements

Balancing the Five Basic Elements may look difficult at the beginning, but it becomes a natural, continuous, and rewarding activity as you practice it.

Vadim

Inventor
Author
Founder

Affinity Relationships between Five Basic Elements

	Water can help tree (Wood) grow	Customer success fuels and drives relentless systemic innovation and helps the tree of business grow
	Wood can help Fire to burn	Innovation and productive innovation functions help achieve corporate vision
	Fire can help to produce dust (Earth)	Corporate vision inspires strategic business design and defines organisational structures
	Earth can help mineral (Metal) to form	Strategic business design and organisational structures define processes and cross-functional synergies
	Metal can hold Water	Processes and passion for customers help win customers over and retain them

Enmity Relationships between Five Basic Elements

	Water quenches Fire	Short-term goals focused on sales success decrease the perceived importance of the corporate vision and strategic intent
	Fire melts Metal	Daring proactive futuring and innovation strategies require radical change of established processes and cause resistance to change
	Metal chops Wood	Under-aligned activities of over-empowered employees diffuse distinctive corporate capabilities and thus destroy the main source of sustainable competitive advantage
	Wood parts Earth	Radical innovation projects that are not insulated from the main business cannot apply radical-project-management (RPM) methods and fail
	Earth absorbs Water	Corporate inefficiency and bureaucracy slows value innovation down and diminishes customer results